2016 Digital Marketing Trends

Staying on top of digital marketing trends can be a challenging thing to do. However, with patience and dedication, digital marketing offers a wide range of opportunities and advantages.  It is important to keep some things in mind when learning about and implementing digital marketing strategies.

Digital advertising can be seen as an investment rather than as an expense. Creating and consistently updating your website can help drive customers to continuously visit and re-visit your site. Most traditional advertising can be extremely costly while only lasting for a few seconds on television. With digital marketing, companies can produce advertisements on social media and online video sites that can be viewed time and time again for years to come.

Another important strategy to remember is search engine optimization. There are many resources available online that can help you learn more about optimizing your company’s website. Google AdWords is one great tool that can help you accomplish this.

Check out this website for more information on 2016 digital marketing trends!


It’s All About Digital!


According to a study by Mondo, 80% of companies are expected to increase their digital marketing budgets over the next 12 to 18 months. An increase in budget means an increase in jobs. There is currently a digital marketing talent gap that companies are looking to fill as soon as possible. It is critical for them to keep up with the innovative market of technology so they are able to adapt their strategies accordingly.

Click here for further details on Mondo’s study.

Digital Marketing Opportunities

Digital Marketing

If you are looking for a degree that will lead you into an innovative field of development and opportunity, then consider a degree in digital marketing! Digital marketing is a growing profession that allows you to apply your creative abilities into the vast world of technology. According to the U.S. Bureau of Labor Statistics, the amount of market research analysts and marketing specialists is expected to increase by 32% from 2012-2022. This is faster than the national average of 11% for all occupations. Since digital marketing is a newer degree, take advantage of becoming specialized in this area. Check out this link to see the best digital marketing programs near you: 15 Colleges that Offer Digital Marketing