About klpmkt363

My name is Kristen Podczervinski and I am senior Digital Marketing student at the University of Michigan-Dearborn. As part of my digital marketing course, I have developed this website to provide relevant information regarding digital marketing programs in Michigan. Please check out all of my articles and feel free to leave any comments! Thanks for visiting my blog!

2016 Digital Marketing Trends

Staying on top of digital marketing trends can be a challenging thing to do. However, with patience and dedication, digital marketing offers a wide range of opportunities and advantages.  It is important to keep some things in mind when learning about and implementing digital marketing strategies.

Digital advertising can be seen as an investment rather than as an expense. Creating and consistently updating your website can help drive customers to continuously visit and re-visit your site. Most traditional advertising can be extremely costly while only lasting for a few seconds on television. With digital marketing, companies can produce advertisements on social media and online video sites that can be viewed time and time again for years to come.

Another important strategy to remember is search engine optimization. There are many resources available online that can help you learn more about optimizing your company’s website. Google AdWords is one great tool that can help you accomplish this.

Check out this website for more information on 2016 digital marketing trends!


Best Digital Marketing Programs in Michigan

Are you looking for a great school that offers a new and exciting major? Do you want to experience one of the best digital marketing programs in Michigan? Check out the University of Michigan-Dearborn! Their Digital Marketing program educates students in the following areas:

  • Social network marketing
  • Search engine optimization
  • Open source innovation
  • Viral marketing
  • Experiment based market research
  • Web analytics
  • Reputation management

Check out their website for more details!

Dearborn Search and Visibility Concept

I am currently a digital marketing student at the University of Michigan-Dearborn. For my digital marketing course, we are learning how to optimize a website so it becomes ranked on Google’s results pages. In other words, we are learning how to apply the Dearborn search and visibility concept.

Learning how to optimize a website when keywords are searched, and increasing your website’s visibility is not an easy task to do. The University of Michigan-Dearborn provides the opportunity for students to not only learn how to do these tasks, but how to apply them. Please check out the rest of my blog to see my other posts about the Dearborn search and visibility concept in addition to other posts about digital marketing programs in Michigan!

Also check out my friend Jennah’s blog about the best digital marketing programs in Michigan!

Dearborn Search and Visibility Concept Project

The College of Business at the University of Michigan is one of few schools in the United States that offers students the opportunity to major in digital marketing. The Digital Marketing program at the University of Michigan-Dearborn provides students with a course that teaches them how to use search optimization to expand the visibility of their website they create.  This course is known as Digital Consumer Search and Marketing.

Through this course, students learn about search engine design, keyword research, onsite search engine optimization, and offsite search engine optimization. Students are able to gain hands on experience by implementing these topics into their semester project of creating a website, optimizing the website, and analyzing the effects of their optimization techniques.

Although this course provides students with an excellent opportunity to gain hands on experience in the digital marketing field, it is important for them to take the initiative of staying familiar with the latest digital marketing trends. These trends are constantly changing with the advances of technology and media usage.

There are many resources that are available to not only students, but to anyone who has the desire to gain experience with digital marketing. A couple of these resources include:

These resources provide information about existing domains and some information on how they used search engine optimization to increase the visibility of their domains.

Benefits of Digital Marketing

Digital marketing is much more affordable than traditional marketing techniques. Through digital marketing, companies are able to reach their target audience more efficiently and effectively! Not only is digital marketing more affordable than traditional marketing, it also allows companies to easily track and monitor the results from their advertisements.


It’s All About Digital!


According to a study by Mondo, 80% of companies are expected to increase their digital marketing budgets over the next 12 to 18 months. An increase in budget means an increase in jobs. There is currently a digital marketing talent gap that companies are looking to fill as soon as possible. It is critical for them to keep up with the innovative market of technology so they are able to adapt their strategies accordingly.

Click here for further details on Mondo’s study.

Digital Marketing Opportunities

Digital Marketing

If you are looking for a degree that will lead you into an innovative field of development and opportunity, then consider a degree in digital marketing! Digital marketing is a growing profession that allows you to apply your creative abilities into the vast world of technology. According to the U.S. Bureau of Labor Statistics, the amount of market research analysts and marketing specialists is expected to increase by 32% from 2012-2022. This is faster than the national average of 11% for all occupations. Since digital marketing is a newer degree, take advantage of becoming specialized in this area. Check out this link to see the best digital marketing programs near you: 15 Colleges that Offer Digital Marketing

Digital Marketing Programs in Michigan

michigan-digital-degrees-marketing-banner (1)

There are several schools in Michigan that offer digital marketing degrees and related programs and courses. A few of these schools include:

  • University of Michigan-Dearborn
  • Eastern Michigan University
  • Ferris State University

All of the available courses these schools offer vary in levels of content and relevance. It is important to determine the school that provides the best opportunity for you to become specialized in your digital marketing areas of interest. This link provides more information about the best digital marketing programs in Michigan: Digital Marketing Opportunities in Michigan 

Digital Marketing at the University of Michigan-Dearborn

uofm_logoThe College of Business at the University of Michigan-Dearborn has been named “A Best Business School” by the Princeton Review for six consecutive years.

In addition to being an exceptional business school, the University of Michigan-Dearborn is one of few schools that provides students with the opportunity to obtain a digital marketing degree. I am proud to say my school offers one of the best digital marketing degree programs in Michigan. The program provides conceptual learning in addition to application opportunities. The digital marketing courses are designed to establish professional capabilities in the following areas:

  • Search engine optimization
  • Open source innovation
  • Market research
  • Web analytics

Further details about these areas and more about what the program offers can be found here: Digital Marketing at the University of Michigan-Dearborn





This site will provide you with information about digital marketing and about the best digital marketing programs in Michigan. Whether you are considering a degree in digital marketing, or just looking to learn more about digital marketing, check out my posts for relevant information!

Please feel free share your thoughts or comments on any topics. Also, feel free to share my blog with your colleagues!

Thanks for reading!